AJAC Canadian Car & Utility Vehicle of the Year

AJAC Canadian Car & Utility Vehicle of the Year - 2024 Toyota Prius & 2024 Toyota Grand Highlander

At the 2024 Canadian International Auto Show, the Automobile Journalists Association of Canada (AJAC) named two Toyota vehicles as their Canadian Car and Utility Vehicle of the Year. The 2024 Toyota Prius and the 2024 Toyota Grand Highlander are both well deserving of these titles and our team here at James Toyota are excited to share the key highlights that helped these vehicles achieve these prestigious awards. 

Read our dedicated model landing pages for the Toyota Prius and the Toyota Grand Highlander.

Canadian Car of the Year - 2024 Toyota Prius

2023 Toyota Prius Hybrid

All-New Modern Design

Fully redesigned for the 2024 model year, the all-new 2024 Toyota Prius sports an attractive exterior design that elegantly combines aerodynamic bodylines with future forward hybrid styling accents. Featuring striking LED exterior lighting fixtures, a redesigned front and rear fascia, as well as updated wheel design options, the Prius sheds its “uninspiring design” reputation.

Self-Charging Hybrid Hatchback

An ideal vehicle for those looking for a practical and efficient mode of transportation, the 2024 Toyota Prius features a self-charging hybrid powertrain that delivers more than ample power while returning impressive fuel economy figures of as low as 4.8L/100km. Its sleek hatchback design allows for impressive cargo carrying capabilities, while its compact shape makes it perfect for urban environments. 

2023 Toyota Prius Hybrid

Canadian Utility of the Year - 2024 Toyota Grand Highlander


Three-Row People Mover 

The 2024 Toyota Grand Highlander is an all-new vehicle in Toyota’s model lineup, slotted between the mid-size Highlander and full-size Sequoia SUVs. The highlights of this vehicle is that its larger dimensions allow for spacious three-row passenger comfort, without sacrificing rear cargo carrying capacity.

2024 Toyota Grand Highlander

Available Hybrid & Hybrid MAX Powertrain Options


With two available hybrid powertrain variants, the 2024 Toyota Grand Highlander not only delivers on practicality and comfort, it also offers Toyota’s promise of reliable efficiency. Its 2.5-litre four-cylinder hybrid system produces a respectable 243 horsepower, while returning fuel-sipping efficiency metrics of as low as 7.0L/100km. Opt for the Hybrid MAX powertrain and receive 8.8L/100km, while enjoying the power from its 400 lb-ft of torque and 362 combined horsepower figure! 

Shop the Toyota Prius & Grand Highlander at James Toyota 

Interested in getting behind the wheel of these two award winning vehicles? Visit our Timmins, Ontario showroom at 1234 Riverside Drive and get in touch with one of our Toyota Product Specialists about getting a tour of these impressive vehicles.