The all-new 2023 Toyota Prius Hybrid is the latest iteration of the vehicle that pioneered hybrid-electric motoring in the automotive market. Brand new from the ground up, the 2023 Toyota Prius represents the modern iteration of Toyota’s beloved hybrid electric icon. Featuring a bold and future-forward exterior design, a premium interior cabin and Toyota’s 5th generation Hybrid Synergy Drive system. Our team here at James Toyota are excited about the 2023 Toyota Prius and, as such, we’ve compiled the key highlights of this all-new hybrid hatchback to make your shopping experience with us more convenient. Continue reading below to learn more.
Hybrid-Electric Performance
Self-Charging Hybrid System
Under the hood of the 2023 Toyota Prius Hybrid is a 2.0-litre four-cylinder engine, mated to an all-new lithium-ion battery pack that replaces the previous generation’s nickel-metal hydride battery. This 5th generation hybrid drive system generates a combined 196 horsepower and 139 lb-ft of torque, mated to a continuously variable automatic transmission (CVT). A wonderful feature of the 2023 Prius hybrid’s self-charging hybrid battery is that it never needs to be plugged in. The battery had been designed by Toyota engineers to recharge on the go, using innovations such as regenerative braking to capture and transform kinetic energy into electricity that is then stored in the battery. Thanks to all of these ingenious designs, the 2023 Toyota Prius Hybrid delivers stellar fuel economy metrics of as low as 4.7L/100km!
Standard Electric On-Demand All-Wheel Drive
Both 2023 Toyota Prius Hybrid models come equipped with Toyota’s cutting-edge Electric On-Demand All-Wheel Drive technology as standard. Designed specifically for compact hybrid vehicles, the Prius’ eAWD system uses an electric motor to drive the rear wheels. This provides stability when starting off, as well as the necessary traction on slippery and snowy roads that plague Timmins and the surrounding Northern Ontario region.
| Specifications | 2023 Toyota Prius Hybrid |
| Engine | 2.0L four-cylinder DOHC 16-valve with Toyota Hybrid Synergy Drive |
| Horsepower | 196 |
| Torque (lb-ft) | 139 |
| Battery Type | Lithium-Ion |
| Fuel Economy (L/100km) (City/Highway) | 4.7 / 4.8 |
Exterior Design
Futuristic Styling
The 2023 Toyota Prius Hybrid embraces a futuristic aesthetic that effortlessly blends form and function. Its sleek lines, carefully sculpted body, and aerodynamic profile contribute not only to its eye-catching appearance but also to its exceptional fuel efficiency. The front fascia features bold LED headlights that give the vehicle a distinct and assertive presence on the road. The signature Prius grille maintains its iconic trapezoidal shape, while the rear end boasts an updated design with sleek LED tail lights. Overall, the 2023 Toyota Prius exudes an aura of modernity and sophistication.
Striking Paint Options
Toyota has given 2023 Prius owners a plethora of options when it comes to their vehicle’s exterior paint colour. Choose from seven (7) available exterior paint options for the 2023 Prius, four (4) of which are standard colours included in the MSRP of the vehicle, while Supersonic Red and Wind Chill Pearl incur a slight upcharge. Owners who opt for the Prius Limited AWD model exclusively have the ability to opt for a vehicle finished in the bright and bold Maximum Yellow paint colour.
- Reservoir Blue
- Midnight Black Metallic
- Guardian Grey
- Cutting Edge Silver
- Supersonic Red ($225)
- Wind Chill Pearl ($225)
- Maximum Yellow (Limited AWD Exclusive)
| Dimensions | 2023 Toyota Prius |
| Length (mm/in) | 4,599 / 181.0 |
| Width (mm/in) | 1,782 / 70.1 |
| Height (mm/in) | 1,430 / 56.3 |
| Wheelbase (mm/in) | 2,750 / 108.3 |
| Ground Clearance (mm/in) | 153 / 6.0 |
| Gross Vehicle Weight (kg/lbs) | 1,939 / 4275.0 |
Interior Styling & Features
Premium Interior Cabin
Stepping inside the 2023 Toyota Prius Hybrid reveals a meticulously crafted interior designed to enhance comfort and convenience. The cabin welcomes occupants with premium materials, soft-touch surfaces, and thoughtful attention to detail. The driver-oriented cockpit puts all essential controls within easy reach, creating an intuitive and immersive driving experience. The seats are ergonomically designed to provide excellent support during long journeys, ensuring maximum comfort for both the driver and passengers. Ample legroom and headroom contribute to a spacious atmosphere, making the Prius a suitable choice for families and commuters alike.
Heated and Ventilated Seats
Sit back and relax behind the wheel of your 2023 Toyota Prius and its standard heated front seats, finished in a stylish and practical Softex upholstery. Enjoy your ideal driving position with the standard 8-way power adjustable drivers’ seat that comes with a memory function on the Limited AWD models. Similarly, those who opt for the range-topping Prius Limited AWD can enjoy the luxury of ventilated front seats, as well as heated 60/40 split-folding rear seats.
Available Glass Roof
Available exclusively on the Prius Limited AWD model, a panoramic glass roof opens up the vehicle’s premium interior cabin, allowing for natural light to flow through the space. Enjoy the ability to peek up to the sky on clear sunny days and passengers can keep an eye out for stars during night time drives.
Technology
12.3-inch Toyota Multimedia Interface
The standard multimedia interface on the 2023 Toyota Prius is the brand’s 8-inch multimedia touchscreen display. Equipped on XLE AWD models, this interface features Toyota’s multitude of digital services including Service Connect (up to 10-year trial), Safety Connect (up to 10-year trial), Remote Connect (3-year trial) and Drive Connect (paid subscription required), as well as Apple CarPlay and Android Auto compatibility. Owners who opt for the Prius Limited AWD model receive a vehicle equipped with the upgraded 12.3-inch Toyota multimedia interface with Safety Connect (up to 10-year trial), Service Connect (up to 10-year trial) and Remote Connect (3-year trial).
JBL Premium Audio System
Owners who opt for the 2023 Prius Limited AWD can enjoy the crisp and clear sound of the 8-speaker JBL Premium Audio System. Featuring Clari-Fi® technology, everyone on board will appreciate the high-fidelity audio experience courtesy of this premium sound system.
Safety & Driver Assistance
Advanced Park Autonomous Parking Feature
Take the guesswork out of challenging parking situations, thanks to the 2023 Prius’ advanced Autopark autonomous parking feature. Standard on the Prius Limited AWD model, this cutting-edge parking tool uses a combination of cameras, radar sensors as well as the vehicle’s drivetrain system to automatically park the vehicle for you. Simply press the Autopark button on the centre console, select whether you want to perform a parallel or perpendicular parking maneuver, and watch as the Prius controls the gears, steering wheel and brakes to get you perfectly into your parking spot.
Toyota Safety Sense 3.0
The 2023 Toyota Prius doesn’t compromise on safety as Toyota Safety Sense 3.0, the brand’s suite of advanced safety and driver assistance features, is equipped on all models as standard. Drive with peace of mind knowing that not only is the Prius helping you keep your carbon footprint to a minimum, it’s also keeping everyone on board safe and secure while you’re out on the road. Toyota Safety Sense 3.0 includes features such as:
- Pre-Collision System with Pedestrian (Daytime & Low-Light) & Daytime Bicycle Detection
- Intersection Support & Emergency Steering Assist
- Full Speed Dynamic Radar Cruise Control with Curve Speed Management
- Lane Departure Alert with Steering Assist and Road Edge Detection
- Lane Tracing Assist with Emergency Driving Stop System
- Automatic High Beams
2023 Toyota Prius Hybrid Trim Levels
XLE AWD
Starting at $39,864.50*Highlights:
● 19-inch Alloy Wheels
● 6 Speakers Audio System
● Heated Front Seats with 8-way Power Adjustable Driver Seat
● 8-inch Toyota Multimedia with Wireless Apple CarPlay & Android Auto
Limited AWD
Starting at $50,204.50*Highlights:
● 8 Speakers JBL Premium Audio System
● Heated Front & Rear Seats with 8-way Power Adjustable Drivers Seat
● 12.3-inch Toyota Multimedia with Wireless Apple CarPlay & Android Auto
● Drive Connect with Intuitive Cloud Navigation, Intelligent Assistant & Destination Assist
Interested in getting behind the wheel of this all-new hybrid hatchback? Visit our Timmins, Ontario showroom at 1234 Riverside Drive and speak with one of our Toyota product experts about getting a tour of the 2023 Toyota Prius Hybrid. James Toyota is your one stop shop for all things Toyota in Timmins and the surrounding Northern Ontario region. Browse through our inventory of new Toyota models, as well as a wide selection of high-quality used Toyota and off-make vehicles. Bring your Toyota home to our service department or stop by our parts counter for genuine Toyota parts and accessories. If there’s anything else that we can do to help, please don’t hesitate to contact us.