New Toyota RAV4 Prime at James Toyota
The fastest, most powerful and most-fuel efficient RAV4 ever, it’s no surprise that the plug-in hybrid 2024 Toyota RAV4 Prime is a highly popular five-seater SUV. Combining its comfortable and practical SUV nature, with stellar fuel efficiency metrics from its hybrid powertrain, it’s no wonder that the 2024 RAV4 Prime is so sought after. Exclusively offered with an Electric On-Demand All-Wheel Drive system, the RAV4 Prime delivers ample power to all four wheels, ensuring a smooth and controlled ride no matter the road conditions outside. Continue reading below to explore the available features, trim levels and efficiency ratings of 2024 Toyota RAV4 Prime, available for sale at James Toyota.
Interested in the gasoline-only Toyota RAV4? Read our dedicated model land page, here.
Browse our full RAV4 lineup and all our other new Toyota SUVs today.
Exterior Design
Modern Styling
The 2024 RAV4 Prime features a unique headlight design, vertical LED daytime running lights, and a black diamond pattern front grille. XSE models can be equipped with a two-tone roof design that further reinforces the RAV4 Prime’s unique and eye-catching style. A series of piano black exterior accents, a low front spoiler and stylish chrome roof rails provide a sporty and athletic design that suits the RAV4 Prime’s boxy exterior bodylines.
Available Two-Tone Exterior Paint Options
Prospective RAV4 Prime owners have the ability to choose from ten (10) unique exterior paint options for their vehicle, five (5) of which feature a trendy two-tone design. These available paint colours include:
- White
- Silver Sky Metallic
- Midnight Black Metallic
- Magnetic Grey Metallic
- Windchill Pearl*
- Blueprint with Black Roof*
- Silver Sky Metallic with Black Roof*
- Magnetic Grey Metallic with Black Roof*
- Supersonic Red with Black Roof*
- Windchill Pearl with Black Roof*
* Premium Paint Option ($)
| Dimensions: | 2024 Toyota RAV4 Prime SE AWD | 2024 Toyota RAV4 Prime XSE AWD |
| Length (mm/in) | 4,595 / 180.9 | 4,595 / 180.9 |
| Width (mm/in) | 1,854 / 73.0 | 1,854 / 73.0 |
| Height (mm/in) | 1,702 / 67.0 | 1,707 / 67.2 |
| Wheelbase (mm/in) | 2,690 / 105.9 | 2,690 / 105.9 |
| Ground Clearance (mm/in) | 180 / 7.1 | 191 / 7.5 |
| Gross Vehicle Weight (kg/lbs) | 2,508.4 / 5,530 | 2,508.4 / 5,530 |
Interior Features
Versatile & Comfortable Interior Cabin
The 2024 Toyota RAV4 Prime’s interior delivers a balanced combination of sportiness, premium materials, and ergonomic design. Its spacious cabin features elegant LED interior lighting, heated front seats with an eight-way power adjustable driver’s seat, flexible 60/40 folding rear seats and several storage compartments placed throughout. Owners who opt for higher trim level models receive additional convenience features that include:
- Driver Seat Memory Function
- Heated Steering Wheel
- Front & Rear Heated Seats
- Ventilated Front Seats
Available Heated Front & Rear Seats
The 2024 RAV4 Prime XSE is equipped with heated front & rear seats that are finished in Toyota’s Softex material and provide an added layer of comfort during the cold winter months. Owners who decide to upgrade to the available XSE Technology Package can also take advantage of the available ventilated front seats that provide welcome relief during hot summer months.
| Dimensions | 2024 Toyota RAV4 Prime SE AWD | 2024 Toyota RAV4 Prime
XSE AWD |
| Front Headroom (mm/in) | 991 / 39.0 | 958 / 37.7 |
| Rear Headroom (mm/in) | 1,016 / 40.0 | 1,001 / 39.4 |
| Front Legroom (mm/in) | 1,039 / 40.9 | 1,039 / 40.9 |
| Rear Legroom (mm/in) | 960 / 37.8 | 960 / 37.8 |
| Front Shoulder Room (mm/in) | 1,468 / 57.8 | 1,468 / 57.8 |
| Rear Shoulder Room (mm/in) | 1,433 / 56.4 | 1,433 / 56.4 |
| Cargo Capacity (L/cu-ft) | 949 / 33.5 | 949 / 33.5 |
| Seating Capacity | 5 | 5 |
Performance
Electronic On-Demand All Wheel Drive
Both the SE and XSE RAV4 Prime models come equipped with an Electronic On-Demand All-Wheel Drive system as standard. This intelligent drivetrain delivers impeccable traction and ample control required when driving in Northern Ontario’s everchanging winter road conditions.
Hybrid Battery & Engine
The 2024 RAV4 Prime sports a 2.5 L four-cylinder Atkinson cycle engine that works in conjunction with a hybrid battery dual electric motor to deliver a combined 302 horsepower and 165 lb-ft of torque. This sophisticated duo can allow you to travel up to 979 km on a full tank and a full charge. Expect to wait only 2 hours and 30 minutes for that full charge when you use the available 240V outlet and cable. When put in EV mode, the vehicle delivers up to 68 km of all-electric range and can reach speeds of up to 135 km/h. The 2024 RAV4 Prime’s larger, high-performance battery boasts a much longer life expectancy when compared to its previous model years and it still requires zero additional maintenance outside of a regular factory recommended service schedule.
| Specifications | 2024 Toyota RAV4 Prime (All Models) |
| Net Horsepower | 302 |
| Net Torque (lb-ft) | 165 |
| Maximum Towing Capacity (kg/lbs) | 1,134 / 2,500 |
| Maximum Payload Capacity (kgs/lbs) | 588 / 1,296 |
| Fuel Efficiency (City/Hwy/Combined) (L/100 km) | 5.7 / 6.4 / 6.0 |
| Maximum Driving Distance (Gasoline & EV) (km) | 979 |
| Charge Time (hours) (240V) | 2.5 |
Technology
8-inch Toyota Multimedia Interface
Regardless of the trim level you choose, all 2024 Toyota RAV4 Prime models come fitted with an 8-inch Toyota Multimedia Interface. Equipped with standard Apple CarPlay® & Android Auto™ functionality, along with 5 USB slots, 6 speakers, and voice command capability, the 2024 RAV4 Prime is well-equipped to keep you connected while on the road.
Available XSE Technology Package
Get more out of your plug-in hybrid Toyota by opting for the available XSE Technology Package, exclusively available on RAV4 Prime XSE models. This well-equipped package brings in a plethora of advanced convenience, connectivity and technology features to your RAV4 Prime, delivering a more premium overall ownership experience.The XSE Technology Package includes:
- Softex Seats
- Paddle Shifters
- Head-Up Display
- Panoramic Moonroof
- Ventilated Front Seats
- Bird’s Eye View Monitor
- 120V High Output Outlet
- Power Rear Liftgate with Kick Sensor
- 11-Speaker JBL Audio Clari-Fi Sound System
- Intelligent Clearance Sonar with Rear Cross Traffic Brake
Safety
Toyota Safety Sense™ 2.5
Toyota’s signature suite of certified safety systems comes standard with the 2024 RAV4 Prime for an extra layer of protection on the road. Take peace of mind with you wherever you venture with this award-winning selection of advanced safety ingenuity. The TSS™ 2.5 includes:
- Automatic High Beams
- Intersection Support & Emergency Steering Assist
- Lane Departure Alert with Steering Assist & Road Edge Detection
- Lane Tracing Assist with Enhanced Line & Road Recognition
- Full Speed Range Dynamic Radar Cruise Control with Curve Speed Management
- Pre-Collision System with Daytime and Low-light Pedestrian Detection & Daytime Cyclist Detection
Toyota Star Safety System
Along with TSS™ 2.5, the 2024 iteration of this stunning plug-in hybrid SUV also includes Toyota’s acclaimed Star Safety System with six advanced accident avoidance technologies to help you remain in control when the unexpected occurs.
- Anti Lock Brake System
- Brake Assist
- Electronic Brake Force Distribution
- Smart Stop Technology
- Vehicle Stability Control
- Traction Control
2024 RAV4 Prime Trim Levels
SE AWD
Starting at $54,215.08*- 8-Way Power Driver Seat
- Toyota Safety Sense™ 2.5
- Heated Front Seats & Leather-Wrapped Steering Wheel
- 8-inch Toyota Multimedia System with Wireless Apple CarPlay® & Android Auto™
XSE AWD
Starting at $59,055.08*- 19-inch Alloy Wheels
- Power Moonroof & Power Rear Door
- Black Roof with Black Interior with Red Stitching
- Digital Rear-View Mirror & Qi Wireless Charging
Shop the 2024 RAV4 Prime at James Toyota
If you’d like to learn more about the 2024 Toyota RAV4 Prime or about any of Toyota’s revolutionary new hybrid lineup, come visit the team at James Toyota. Our new and used inventory of Toyota SUVs is available to browse online any time while our model research tool can help you review and compare all the latest Toyota has to offer. Have a vehicle in need of some care? Schedule an appointment with our service or parts teams for a warm and seamless service. We’ve got all your angles covered at James Toyota!